Advisory Team

Expert guidance gives your business the tools to expand.

MTA's SUV program is the Gold Standard SUV program in Canada

The advisory services are delivered by a team of former and current business owners and entrepreneurs, who have an average of 20-30 years of experience. The aggregate advisory team experience spans across all industries, products & services that an SUV program member would likely want to enter. After a lead advisor is assigned to a new SUV program member company (where the advisor’s experience lines up in some form with the program members company), the entire pool of advisors are also available as specific skills sets might apply.

We employ a third-party screening committee to review and vet each application before MTA accepts the application.  This peer-review approach gives our applicants comfort that they have documentation to support their idea was welcomed to Canada by an independent, third party group with representation from business, community and government.  MTA runs three screening committees a month to review applications.  Once approved, an applicant is paired with a specialized business advisor to help the applicant build their business in Canada.  

Our business advisors also follow a standard protocol to ensure quality and consistency in service delivery which begins with a health assessment on the SUV company.  MTA’s advisor will review the status quo, look for risks and strengths, then produce a report.  From there the client and advisor begin to chart a path forward.

Our list of advisors can be found below:

Ab Freig

Ab is a results-oriented Senior Executive with a solid reputation for strong leadership in strategic planning, operational optimization, and manufacturing expertise. Transferable skills and proven success in navigating cyclical and dynamic commodity markets. Broad business capability in growth, expansion, mergers and acquisitions.

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Hiroshi Matsushima

Hiroshi is an accomplished executive in new product and business development in industrial and medical field.

He has exceptional familiarity coordinating and managing global sales activities for over 15 years.

He also has a practice of business development with foreign companies.

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Murray Grant

Murray is an accomplished executive with over 37 years of business development experience with both large and small companies across a broad range of product and service industries. 

He is the founder of Masterkey Business Solutions which helps public and small to medium sized private companies improve their efficiency and increase operating capacity.

Murray is also a founding member of NXT Partners who help business owners evolve their companies using structured business management systems.

Murray has participated on and advised numerous Boards for industry associations, private companies and startup businesses.

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Cal Harrison

Since 2001 Cal has advised hundreds of North America’s leading large and mid-size professional services firms and the government and private organizations that hire these types of firms.

Cal has presented at dozens of professional consulting and procurement conferences and university groups in Canada, the US, the Caribbean and Europe

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Ryan Klassen

Ryan is a senior executive leader with over 20 years’ experience in business and technology. He possesses a unique blend of experience, having held a variety of positions focused on delivering business outcomes in the telecom, IT and tech sectors across Canada.

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Dale Lacombe

Significant experience in Automotive, Manufacturing, Financial Services and Public sectors in Canada and the United States with Fortune 500, Nasdaq 100 and Big 4 consulting experience. Currently advising 4 CEO’s of established Canadian companies, and 2 CEO’s of Asian start-ups looking to enter the Canadian market.

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Ted Moorhouse

Ted is an operations leader specializing in the Information Technology sector, with focus on setting corporate protocols and ethical codes of conduct, determining opportunities for sales growth and enhancing corporate identities. He is the founder of Cordova Pacific Capital – a consulting firm with focus on marketing & sales strategies, new product development, branding, and change management.

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Denise Zaporzan

Denise, a fellowed Chartered Professional Accountant (FCPA) is the President of Denise Zaporzan and Associates. She supports clients across diverse business sectors in strategy formulation and integration, performance management, change leadership, and team development.

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Grant M Zipursky

Grant is an accomplished sales executive in medical devices and health care technology having worked for Canadian and American companies over the last 30 years.

He is enterprising and a customer focused sales leader with a natural ability for building new business and creating unparalleled loyalty from clients, vendors and external business partners. 

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Catherine Metrycki

Catherine brings experience in start-up, sales and marketing, with industry experience in tech, perishable goods, consumer packaged goods, banking and aerospace.

She is the founder and CEO of Callia Inc – a technology-enabled scale-up that is disrupting the ordering and delivery of perishable goods. Prior to starting Callia, she managed Gillette Canada at Procter and Gamble.

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Chris Erhardt

Chris Erhardt is the co-founder of Tunedly and a business advisor helping companies in Canada, the U.S. and beyond to grow their business fast.ttps://

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Dave Smardon

Dave Smardon has a background in establishing, growing and financing technology-based companies. Early in his career, Dave held a variety of mid-to senior level positions with corporations including Texas Instruments Inc. and Apple Computer Inc.ttps://

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Henry Floreal

Henry is a senior commercial executive with 20+ years leading cross-functional teams and business strategy, with cross industry experience in Medical device and aerospace sectors. 

He has spent nearly half of his career leading technical teams where he has obtained his Project Management credentials and Lean Sigma credentials. The other half of his career was spent developing marketing and commercial strategies for companies growing their sales volume and presence globally.


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Gord Froehlich

Gord is a C level business leader in the health care, biotechnology and agri-business sectors.

He has extensive hands on experience in day to day operations, strategic planning, licensing, contract negotiations, P&L and people management.


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James Schellenberg

James is a leading strategist and visionary in the technology field, with CEO and CTO leadership roles in medical imaging, surgical imaging and wireless access and meter reading companies over a 30 year career.

Primarily an innovator in young companies, James has 8 patents in diverse fields and has contributed to research, design and development in multiple companies.ttps://

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Jeff Koffman

Jeff is an accomplished Business Development professional with a focus on new/emerging technologies within healthcare. Specifically, he has a wealth of experience with Medical Imaging, Medical Devices, MedTech and Healthcare Enterprise Software. He brings a broad range of commercial experience with both start-ups and global organizations.

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John Heppenstall

John Heppenstall or ”Hep” as he is known to friends and clients is an accomplished business and marketing professional specializing in strategy and execution in the business to business channel.

His career spans 4 decades where he has grown and sold 4 businesses known as market innovators.

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John Kelly

John brings executive leadership, and experience delivering corporate and fiscal results.

Well known in the agricultural sector in the private (worked with several large global multi-national companies and start-ups), public and not-for-profit sectors.  Experienced R&D lead (crop protection), livestock nutritionist, horticulture leader, and serial entrepreneur.

Mark Matthewson

Mark is a senior finance and general management executive with hands-on experience in public (TSX/SEC reporting), private, not-for-profit, start-ups, fund raising and financially troubled companies in both Canada and USA

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Masih Sadri

Masih is an accomplished business development executive with significant experience in early-stage ventures. He has built several top-performing sales teams in corporate and startup businesses.

He is the co-founder and of Laccuna – a Fully-Managed Data Science as a Service platform which focuses on helping clients extract meaningful insights from data

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Mike Moug

Mike is an accomplished senior executive with over 39 years of experience in a variety of leadership as well as sales and delivery executive positions serving Canadian and North American markets with IBM and Accenture. Mike brings broad sector experience in a number of industries including energy, utilities, financial services and public sector. Mike has a focus on strong relationship management, program management, with leadership strengths in team building and leading large client engagement teams

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Saeed Zeinali

Saeed is an accomplished executive and an experienced entrepreneur with 10 years of experience in building, growing and supporting successful businesses. He started a career in project finance and entered the healthcare space by founding Canada’s leading mental health platform, TranQool. TranQool got acquired by HumanaCare in 2018 and since 2019, Saeed has started EdgeCollab with a business partner to provide end-to-end software and business consulting services to start-ups and enterprises

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Scott Keller

Scott is an entrepreneurial, results oriented strategic leader with versatile management and operational experience in the technology management industry.
Over a 25-year period, Scott has held executive management positions with three successful startup firms resulting in successful acquisition and merger results

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Trevor Westwood

Trevor is an accomplished business leader both from an industry standpoint and with respect to organizations he has led.
As president of 6 Degrees Business Sale Consulting, he takes a tact less taken to assist business owners maximize their exits without looking to broker deals

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Brian Beveridge

Brian Beveridge is an independent consultant with over 37 years of industry experience, focusing on digital transformation and emerging technology. Brian is a former Partner with MNP and co-led its National Technology Consulting practice as well as the lead blockchain and cryptocurrency technology advisor for the firm.

Currently, Brian is involved with several start-up organizations as advisor and board member and is providing volunteer mentoring services to Futurepreneur Canada and the North Forge Technology Exchange.

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Brent Hlady

Brent is an accomplished executive with over 30 years of experience in the Gaming, Liquor and Retail industries

Throughout the years he has had the opportunity to work with numerous stakeholders in the public and private sector at the strategic and operational level and to advise on public policy matters, legislative and regulatory frameworks and proposed changes, as well as fostering mutually beneficial business relationships and business development activities

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Laurie Gorenstein

Laurie is an accomplished executive in Retail Management, with over 35 years of experience.

He is the sole owner and operator of an independent fur and leather house which focuses on providing all the fur and leather needs for indigenous and non-indigenous communities located across Canada and the far North.

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Marshall Ring

Marshall is an accomplished technology commercialization executive with skills in beta customer acquisition, MVP development and capital raising. 

He is the CEO of the Manitoba Technology Accelerator and co-founder of the Manitoba Knights Angel investment group. Efforts from these responsibilities have been focused on technology start-ups and scale-ups with national and international scale. 

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Joseph (Joe) Shaw

A life science executive with “hands on” experience. Specializing in in bringing domestic and international Life Science Technologies to commercialization, including pharmaceuticals; immunoassays; nanotechnology; medical devices; vaccines and genomics.

A history of accomplishments in biotech development, clinical devolvement, strategic partnering, regulatory issues, and fundraising. This experience is combined with extensive expertise in the international markets. He has experience in building talented and successful teams in both small start-ups and mature mid-sized organizations in need of restructuring, while formulating winning corporate strategies and tactics for Marketing, R&D, Manufacturing, Financing, Strategic Partnering and Regulatory issues.

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Gord Blaine 

Service Delivery Manager

Gord is an accomplished executive in Information Technology Management, with cross industry private sector leadership and management experience over a 35-year period. He is the founder and a managing partner of Capstone Ridge Group – a Management & IT Services consulting firm which focuses on helping the Digital Transformation of clients in the Canadian mid-market public and private sectors.

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Over a 35-year career, David has been clearly focused on the development and implementation of technology and process to create tangible value for clients and sustainable competitive advantage for enterprise. FineLine Solutions redesigned traditional service delivery models using technology. FineLine identified new market segments and created opportunities to deliver best-in-class services to some of the best-known brands in the world. After FineLine was sold, David began to apply the same discipline to a range of investment and consulting opportunities. David is currently engaged at the board level with a number of charitable and non-profit groups.

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