Advisory Team

Expert guidance gives your business the tools to expand.

Jeff Koffman

Business Advisor

Jeff is an accomplished Business Development professional with a focus on new/emerging technologies within healthcare. Specifically, he has a wealth of experience with Medical Imaging, Medical Devices, MedTech and Healthcare Enterprise Software. He brings a broad range of commercial experience with both start-ups and global organizations.

Jeff’s international experience includes living as an expat in Beijing for 5 years to launch and grow Asia Pacific for IMRIS’s MR based Intra-operative Imaging solutions. He also lived in San Diego during the tech boom working within the Semiconductor space.

Jeff has startup experience and so understands the workings of angel forums, accelerators, grants and other types of funding options plus getting that first important reference customer.

  • Business Strategy: business plan and execution
  • Marketing: market analysis, strategy, plan design and execution
  • Sales: approach, plan design, management and execution
  • Product/Portfolio Management: Strategy and Regulatory
  • Strategic Partnerships: Research and Reference Customers
  • Path to market/first customer strategy/positioning strategy

Professional History


Based in Singapore and then China, as the Director of Sales for Asia Pacific and Emerging Markets; grew the region from $0 to $45 million for MRI based Intra-operative Imaging solutions via Direct Sales and Distributers. Worked with Siemens Healthcare & Medtronic as partners.

Philips Healthcare

As the Sr. Strategic Business Manager, engaged with Clinical Researchers and Executives at Hospitals & Universities to gain market share within Western Canada for Diagnostic Imaging & Healthcare IT.

Twenty Sixty Twenty

Twenty Sixty Twenty is my own boutique consulting firm which specializes in revenue growth for small to medium sized companies within MedTech. The name represents customer dynamics: 20% will love your product and is a relatively easy sell; 60% are indifferent and can be persuaded; while 20% will never like your product.


2004 & 2006:  Sessional Lecturer, Marketing at The University of Manitoba and The                                    University of Winnipeg

2011:                Master of Business Administration, Simon Fraser University

1997:                University of Manitoba -Bachelor of Commerce (Hon), Marketing 

1994:                University of Manitoba -Bachelor of Arts (Psychology)