Advisory Team

Expert guidance gives your business the tools to expand.

Jeff Koffman

Business Advisor

Jeff is an accomplished Marketing and Sales professional with a focus on new/emerging technologies. 

In addition to a very strong background in Healthcare, Jeff has experience working within Telecom, Agriculture, Museums, Financial Services and Insurance.  Over his career he has successfully launched 10 products/brands to market in Canada and the US.

Jeff’s international experience includes living as an expat in Beijing for 5 years to launch and grow Asia Pacific for IMRIS. He also lived in San Diego during the tech boom working within the Semiconductor space.

Jeff has startup experience and so understands the workings of angel forums, accelerators, grants and other types of funding options

  • Business development strategy planning and execution
  • Market analysis, strategy, plan design and execution
  • Sales methodology, plan design, management and execution
  • Distribution channel strategies, negotiation and management
  • Path to market, first customer strategy, positioning strategy
  • Product and portfolio management, strategy and regulatory
  •  Strategic partnership within industry

Professional History


Based in Singapore and then China, as the Director of Sales for Asia Pacific and Emerging Markets; grew the region from $0 to $45 million for Intra-operative Imaging through Direct Sales and Distributers

Philips Healthcare

As the Sr. Strategic Business Manager, engaged with Clinical Researchers and Executives at Hospitals & Universities to gain market share within Western Canada for Diagnostic Imaging & Healthcare IT

Twenty Sixty Twenty

My boutique consulting practice which specializes in revenue growth for SME’s. The name implies customer nature and so defines your focus: 20% of the TAM will love your product; 60% are persuadable; while 20% will dislike your product. The 2/3 sellable segments require unique plans


2004 & 2006:  Sessional Lecturer, Marketing at The University of Manitoba and The                                    University of Winnipeg

2011:                Master of Business Administration, Simon Fraser University

1997:                University of Manitoba -Bachelor of Commerce (Hon), Marketing 

1994:                University of Manitoba -Bachelor of Arts (Psychology)