Advisory Team
Expert guidance gives your business the tools to expand.
Jeff Koffman
Business Advisor
Jeff is an accomplished Marketing and Sales professional with a focus on new/emerging technologies.
In addition to a very strong background in Healthcare, Jeff has experience working within Telecom, Agriculture, Museums, Financial Services and Insurance. Over his career he has successfully launched 10 products/brands to market in Canada and the US.
Jeff’s international experience includes living as an expat in Beijing for 5 years to launch and grow Asia Pacific for IMRIS. He also lived in San Diego during the tech boom working within the Semiconductor space.
Jeff has startup experience and so understands the workings of angel forums, accelerators, grants and other types of funding options
Professional History
IMRIS
Based in Singapore and then China, as the Director of Sales for Asia Pacific and Emerging Markets; grew the region from $0 to $45 million for Intra-operative Imaging through Direct Sales and Distributers
Philips Healthcare
As the Sr. Strategic Business Manager, engaged with Clinical Researchers and Executives at Hospitals & Universities to gain market share within Western Canada for Diagnostic Imaging & Healthcare IT
Twenty Sixty Twenty
My boutique consulting practice which specializes in revenue growth for SME’s. The name implies customer nature and so defines your focus: 20% of the TAM will love your product; 60% are persuadable; while 20% will dislike your product. The 2/3 sellable segments require unique plans
Credentials
2004 & 2006: Sessional Lecturer, Marketing at The University of Manitoba and The University of Winnipeg
2011: Master of Business Administration, Simon Fraser University
1997: University of Manitoba -Bachelor of Commerce (Hon), Marketing
1994: University of Manitoba -Bachelor of Arts (Psychology)
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