Advisory Team

Expert guidance gives your business the tools to expand.

Henry Floreal

Business Advisor

Henry is a senior commercial executive with 20+ years leading cross-functional teams and business strategy, with cross industry experience in Medical device and aerospace sectors.

He has spent nearly half of his career leading technical teams where he has obtained his Project Management credentials and Lean Sigma credentials. The other half of his career was spent developing marketing and commercial strategies for companies growing their sales volume and presence globally.

Henry also has a practice of business advisory services for small / startup ventures which offers strategy, commercial strategy deployment, and business planning advice.    

He currently is established in board level and advisory positions in multiple new / start up business ventures.

  • Business development strategy planning and execution
  • Market analysis, strategy, plan design and execution
  • Product and portfolio management, strategy, roadmap development
  • Team development and leadership
  • Project management
  •  Sales channel strategy, annual target ad execution 

Professional History


2020 - Present

Management Consultant providing strategy, marketing, distribution, and negotiation advice to new/emerging and established medical devices companies. Board member to a portfolio of startup companies

Samsung NeuroLogica

2017 - 2020

Senior marketing, business strategy, and business development executive at USA based Samsung medical device subsidiary. Led the growth and expansion of Samsung’s presence in the marketplace

Philips Healthcare/Smiths


2013 - 2017

Senior Global Product Management leader responsible for the product portfolio strategy and roadmap for global Ultrasound leader


2002: Arizona State University - MBA

2000: Six Sigma Green Belt and Lean Expert

1992: Royal Military College of Canada - B. Electrical Engineering