Advisory Team
Expert guidance gives your business the tools to expand.
Henry Floreal
Business Advisor
Henry is a senior commercial executive with 20+ years leading cross-functional teams and business strategy, with cross industry experience in Medical device and aerospace sectors.
He has spent nearly half of his career leading technical teams where he has obtained his Project Management credentials and Lean Sigma credentials. The other half of his career was spent developing marketing and commercial strategies for companies growing their sales volume and presence globally.
Henry also has a practice of business advisory services for small / startup ventures which offers strategy, commercial strategy deployment, and business planning advice.
He currently is established in board level and advisory positions in multiple new / start up business ventures.
Professional History
Consulting
2020 - Present
Management Consultant providing strategy, marketing, distribution, and negotiation advice to new/emerging and established medical devices companies. Board member to a portfolio of startup companies
Samsung NeuroLogica
2017 - 2020
Senior marketing, business strategy, and business development executive at USA based Samsung medical device subsidiary. Led the growth and expansion of Samsung’s presence in the marketplace
Philips Healthcare/Smiths
Medical
2013 - 2017
Senior Global Product Management leader responsible for the product portfolio strategy and roadmap for global Ultrasound leader
Credentials
2002: Arizona State University - MBA
2000: Six Sigma Green Belt and Lean Expert
1992: Royal Military College of Canada - B. Electrical Engineering
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