Advisory Team

Expert guidance gives your business the tools to expand.

Catherine Metrycki

Business Advisor

Catherine brings experience in start-up, sales and marketing, with industry experience in tech, perishable goods, consumer packaged goods, banking and aerospace.

She is the founder and CEO of Callia Inc – a technology-enabled scale-up that is disrupting the ordering and delivery of perishable goods. Prior to starting Callia, she managed Gillette Canada at Procter and Gamble.

Catherine has also taught Sales and Marketing at the University of Manitoba and Red River College. She is a Board Member of the Manitoba Technology Accelerator.

  • Business development strategy planning and execution
  • Strategic alliance and industry leadership
  • Performance and quality standards
  • Team development and leadership
  • Sales methodology, plan design, management and execution
  • Market analysis, strategy, plan design and execution 
  • Customer relations 
  • Early Business Development 

Professional History

Callia Inc

2016 - Present

Founded and helped grow a technology-enabled DTC company in the perishable gifting space, to 55 cities in Canada

B.A. Robinson Co. Ltd.

2014 - 2016

Director of Marketing, for a third-generation plumbing/heating (B2B and B2C) company in Western Canada

Procter & Gamble

2011 - 2014

Led brand management and shopper marketing for brands and customers, including Gillette and Shoppers Drug Mart Canada


2014 - 2016:    University of Manitoba / Red River College, Instructor (Sales and                                             Marketing)

2011:                University of British Columbia, Bachelor or Commerce