Advisory Team
Expert guidance gives your business the tools to expand.
Catherine Metrycki
Business Advisor
Catherine brings experience in start-up, sales and marketing, with industry experience in tech, perishable goods, consumer packaged goods, banking and aerospace.
She is the founder and CEO of Callia Inc – a technology-enabled scale-up that is disrupting the ordering and delivery of perishable goods. Prior to starting Callia, she managed Gillette Canada at Procter and Gamble.
Catherine has also taught Sales and Marketing at the University of Manitoba and Red River College. She is a Board Member of the Manitoba Technology Accelerator.
Professional History
Callia Inc
2016 - Present
Founded and helped grow a technology-enabled DTC company in the perishable gifting space, to 55 cities in Canada
B.A. Robinson Co. Ltd.
2014 - 2016
Director of Marketing, for a third-generation plumbing/heating (B2B and B2C) company in Western Canada
Procter & Gamble
2011 - 2014
Led brand management and shopper marketing for brands and customers, including Gillette and Shoppers Drug Mart Canada
Credentials
2014 - 2016: University of Manitoba / Red River College, Instructor (Sales and Marketing)
2011: University of British Columbia, Bachelor or Commerce
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